Over the past decade, the effectiveness of 5-10 year strategic plans has been called into question due to the acceleration of ecosystems, rendering plans rapidly obsolete, and often erroneous forecasts of technological developments. The rotation of prescribers, a lack of cross-functional coordination, and the absence of concrete, achievable measures in strategic orientations, have contributed to reducing these plans to mere problem statements rather than effective action plans. These plans, mostly focused on financial and corporate aspects, often fail to redefine a crucial aspect: the company's vision, thus necessitating a revision of strategic planning methods to focus more on flexibility and a clear vision.