Consumer goods food & retail

Background & Challenges

The health crisis of 2019 (COVID-19) has left lasting residual effects on the Consumer Goods sector. These after-effects, combined with a tense geopolitical context that continues to weigh on supply chains and drive up prices, appear to be long-term. The resulting inflationary context is having a direct impact on household purchasing power, leading to a fall in average baskets. This economic pressure is accompanied by persistent uncertainty, which dampens the consumer impulse and has a lasting impact on purchasing behavior.

As a result, the consumer goods and food industries are facing a number of changes:

Increasing concentration and the emergence of new digital channels (growth of e-commerce, etc.).
Shortages qui entrainent des tensions toujours plus marquées sur les chaines d’approvisionnement
Increased marketing initiatives to build customer loyalty and win market share (anti-inflation shield, in-store initiatives, etc.).
Regulatory change accelerated by climate change
Changing customer habits: products, places of purchase, quality, origin of products, prices...
The rise of private labels

To meet these challenges and win market share in a highly competitive sector, our Maexinvent consultants help players evolve their business models:

Sales: offers, pricing, services, network organization, distribution channels, etc.
Operational: Purchasing, Supply Chain, Logistics, Store Operations